E-commerce

Showing Category: E-commerce

Why advertise on LinkedIn?

  Professional social networks are very important when you sell in B2B, you will even have the possibility to promote your articles, i.e. to make them gain visibility with a qualified public. Here is the procedure to follow on LinkedIn.   Why LinkedIn over other networks? In France we have […]

Adopt Commercial Animation to an E-Commerce

  A sales promotion consists in organizing a promotional operation at a point of sale in order to boost sales of a product or a brand. Generally, the commercial animations take place in store, the days of strong frequentation, the weekend or during the period of the holidays, for example. […]

Customer Experience: core of the Marketing Strategy

Find new customers :   Everybody knows that it is more expensive to acquire a new customer than keep an existing one. Customer experience is the relation between the brand and the consumer, before, during and after the purchase process. The marketing concept is essential because it enables to kindle […]

Instagram Shopping, how does it work ?

What is Instagram ?   Instagram is a social network present on smartphone whose main goal is to share its photographs. Each user has a kind of wall, a personal Instagram page, where all his photos taken or modified via the application are displayed. Other Instagram users can then leave […]

How to improve sales with your email newsletter

Email marketing has become one of the most effective ways of communicating with clients, it offers a unique way of engaging your subscribers and creating brand awareness. However, what most people don’t notice is that it’s incredibly effective when it comes to sales too! How many times have you found […]

6 Tips for Improving Customer Experience

6 Tips for Improving Customer Experience Customer experience refers to all of the emotions and feelings a customer experiences before, during and after the purchase of a product or service. It is the result of all the interactions that a customer can have with the brand or the company. Top […]

How to send an email to boost your e-commerce site?

The rise of web 2.0 has largely contributed to the growth of online stores. A new trend with a strong impact on communication is developing: the transition from a direct communication in a physical shop, to a virtual communication. So how do you get to that consumer who’s on the […]

B2B or B2C ? Calibrate your Marketing approach

First, let’s redefine B2B and B2C. B2B, “Business to Business” is the fact of selling a product or service to another company such as CATERPILLAR, an American company that sells construction machinery to construction companies or companies related to the engineering sector. B2C, “Business to Customer” can be a physical […]

The Porcelain House 12,000 products in 1 click with SolidPepper

La Maison de la Porcelaine is the French leader in the porcelain tableware market. The company designs, produces, and distributes a very wide range of crockery and accessories that are continually renewed throughout the new collections. In short : French artisanal society 30 employees Distributes 12,000 references Business to Customer […]

Ebusiness: How to write effective product information sheets with PIM

Faced with numerous offers and websites on the internet, it is hard to catch consumers’ attention. Rivalry among competitors is becoming harsher. Your aim is to convince and attract internet users, i.e., to transform them from visitors to buyers. To do so, increase the conversion rate (number of sales/ number of […]

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