Marketing

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Customer Experience: core of the Marketing Strategy

Find new customers :   Everybody knows that it is more expensive to acquire a new customer than keep an existing one. Customer experience is the relation between the brand and the consumer, before, during and after the purchase process. The marketing concept is essential because it enables to kindle […]

How to improve sales with your email newsletter

Email marketing has become one of the most effective ways of communicating with clients, it offers a unique way of engaging your subscribers and creating brand awareness. However, what most people don’t notice is that it’s incredibly effective when it comes to sales too! How many times have you found […]

6 Tips for Improving Customer Experience

6 Tips for Improving Customer Experience Customer experience refers to all of the emotions and feelings a customer experiences before, during and after the purchase of a product or service. It is the result of all the interactions that a customer can have with the brand or the company. Top […]

How to send an email to boost your e-commerce site?

The rise of web 2.0 has largely contributed to the growth of online stores. A new trend with a strong impact on communication is developing: the transition from a direct communication in a physical shop, to a virtual communication. So how do you get to that consumer who’s on the […]

How to drive an effective content marketing strategy

You produce relevant content to your audience with high added value. Content marketing is to build in long term because your strategy will be used to build a relationship with your customers, by creating a unite community. The key factor of success is based on the effort and time you […]

Omnichannel and paper catalog: the winning combination

Nowadays, consumers have an «Omnichannel» behavior in their purchase process. They want to order online but pick up their products in a shop (click-and-collect). The concept is to keep the link with buyers wherever they are and adapt the right communication according to their habits of consumption, with a good […]

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