PIM

Showing Category: PIM

Why Adopt a PIM Tool?

First, what is a PIM Tool for and what is it? This acronym stands for “Product Information Management”. This Tool consists of Grouping all information related to your Company or a specific Product and adding it to a single Database, which greatly facilitates the management of your resources and resources. […]

Catalog automation: RIP CURL and Solidpepper | storytelling

RIPCURL is one of the world leaders in the world of skiing. A presence on all continents in terms of events and also the marketing of its products. This Australian company created in 1969 by two Torquay surfers who made their surfboards in the garden and then in a bakery […]

Do Growth Hacking Easily in 5 Steps

  First of all, what is Growth Hacking?   Growth Hacking is the set of innovative techniques that allow rapid growth using different tools and resources. In order to understand Growth Hacking, let’s break down the expression :   Growth : The Growth Hacker creates Hacks, innovative marketing actions whose main […]

Why should I do BtoB on the web ?

  When your prospect passes into the hands of your sales representative, up to 70% of their buying journey is already underway!   Thus, having a strong presence and notoriety on the Web will give you considerable advantages. Moreover, inbound marketing is an effective methodology to ensure presence on the […]

6 Tips for Improving Customer Experience

6 Tips for Improving Customer Experience Customer experience refers to all of the emotions and feelings a customer experiences before, during and after the purchase of a product or service. It is the result of all the interactions that a customer can have with the brand or the company. Top […]

The Porcelain House 12,000 products in 1 click with SolidPepper

La Maison de la Porcelaine is the French leader in the porcelain tableware market. The company designs, produces, and distributes a very wide range of crockery and accessories that are continually renewed throughout the new collections. In short : French artisanal society 30 employees Distributes 12,000 references Business to Customer […]

Lean Product Management and Design

What is Lean Product Management? Dan Olsen, a startup veteran and leading PM voice, gives a his explaination about how to apply Lean Startup principles as a product person. He puts best practices in understanding customer needs, prioritization, UX design, user testing, and analytics that can be used to optimize your […]

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