How to drive an effective content marketing strategy

CONTENT MARKETING Vector Sketch Notes

You produce relevant content to your audience with high added value. Content marketing is to build in long term because your strategy will be used to build a relationship with your customers, by creating a unite community. The key factor of success is based on the effort and time you take to provide really good content value. It can be videos, infographics, podcasts, published articles on your blog and on social media or also newsletters. Possibilities are wide enough to unleash your creativity.

How to tell the product story ?

Talk to your audience in a the way they talk and listen, and which will help telling the message, and strengthen ties, about topics they find important. They will interact with your content because they find it interesting, funny or touching or, they consider you credible as an expert.

Then, you need to determine to make a good use of this strategy to know if it works or not. Generally, you create and define content for different uses such as: social media, press relation, SEO or mailing. After each news post, videos or useful testimonies, add a sharing buttons so that, your contacts spread the message.

What are the goals of content marketing?

Like we said it before, it is to create value-added content for your contacts, targets or subscribers so that, they interact with their own contacts by “liking”, “sharing” or “retweeting” your content or, they are also recommending you to their relatives.

Except this first objective, content marketing is useful to create “leads” (directional links) toward your offer. Actually, it is about attracting visitors in order to put them in relationship with your business approach.

Who says better visibility with reliable and valuable content, also says better ranking by search engines. Indeed, search engines analyse vocabulary of your publications and identify potential “duplicate content” (redundant information found on competitors’ website).

Finally, it is more important than ever to have a responsive site, even if your mobile audience is extremely low. Indeed, Google now penalises sites not being “mobile-friendly” (when the site is seen from a tablet or smartphone).

 Never forget that your contacts want to enhance their user experience before making a deal or purchase.

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