The Porcelain House 12,000 products in 1 click with SolidPepper

La Maison de la Porcelaine is the French leader in the porcelain tableware market. The company designs, produces, and distributes a very wide range of crockery and accessories that are continually renewed throughout the new collections. In short : French artisanal society 30 employees Distributes 12,000 references Business to Customer […]

Lean Product Management and Design

What is Lean Product Management? Dan Olsen, a startup veteran and leading PM voice, gives a his explaination about how to apply Lean Startup principles as a product person. He puts best practices in understanding customer needs, prioritization, UX design, user testing, and analytics that can be used to optimize your […]

Ebusiness: How to write effective product information sheets with PIM

Faced with numerous offers and websites on the internet, it is hard to catch consumers’ attention. Rivalry among competitors is becoming harsher. Your aim is to convince and attract internet users, i.e., to transform them from visitors to buyers. To do so, increase the conversion rate (number of sales/ number of […]

How to drive an effective content marketing strategy

You produce relevant content to your audience with high added value. Content marketing is to build in long term because your strategy will be used to build a relationship with your customers, by creating a unite community. The key factor of success is based on the effort and time you […]

Omnichannel and paper catalog: the winning combination

Nowadays, consumers have an «Omnichannel» behavior in their purchase process. They want to order online but pick up their products in a shop (click-and-collect). The concept is to keep the link with buyers wherever they are and adapt the right communication according to their habits of consumption, with a good […]

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