B2C

Tags: B2C

Adopt Commercial Animation to an E-Commerce

  A sales promotion consists in organizing a promotional operation at a point of sale in order to boost sales of a product or a brand. Generally, the commercial animations take place in store, the days of strong frequentation, the weekend or during the period of the holidays, for example. […]

Customer Experience: core of the Marketing Strategy

Find new customers :   Everybody knows that it is more expensive to acquire a new customer than keep an existing one. Customer experience is the relation between the brand and the consumer, before, during and after the purchase process. The marketing concept is essential because it enables to kindle […]

Instagram Shopping, how does it work ?

What is Instagram ?   Instagram is a social network present on smartphone whose main goal is to share its photographs. Each user has a kind of wall, a personal Instagram page, where all his photos taken or modified via the application are displayed. Other Instagram users can then leave […]

Telework and the Cloud with BASE10

Telework and the Cloud with BASE10 The HR consulting firm Kronos has published estimates of telework for the year 2016. He estimates that 16.7% of French people telework more than one day a week, the majority (64%) do so from home, and 21% in offices provided by their company. For 71% of […]

How to improve sales with your email newsletter

Email marketing has become one of the most effective ways of communicating with clients, it offers a unique way of engaging your subscribers and creating brand awareness. However, what most people don’t notice is that it’s incredibly effective when it comes to sales too! How many times have you found […]

6 Tips for Improving Customer Experience

6 Tips for Improving Customer Experience Customer experience refers to all of the emotions and feelings a customer experiences before, during and after the purchase of a product or service. It is the result of all the interactions that a customer can have with the brand or the company. Top […]

Why do you need to develop B2B on your e-commerce?

18% of e-commerce sales come from B to B And by 2020 this figure should increase to weigh 24%. The opening of borders and the dematerialization of tenders now allows everyone to become a B2B partner. The stakes before where we always went through the same suppliers are over. Now […]

The Porcelain House 12,000 products in 1 click with SolidPepper

La Maison de la Porcelaine is the French leader in the porcelain tableware market. The company designs, produces, and distributes a very wide range of crockery and accessories that are continually renewed throughout the new collections. In short : French artisanal society 30 employees Distributes 12,000 references Business to Customer […]

Ebusiness: How to write effective product information sheets with PIM

Faced with numerous offers and websites on the internet, it is hard to catch consumers’ attention. Rivalry among competitors is becoming harsher. Your aim is to convince and attract internet users, i.e., to transform them from visitors to buyers. To do so, increase the conversion rate (number of sales/ number of […]

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