big data

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Customer Experience: core of the Marketing Strategy

Find new customers :   Everybody knows that it is more expensive to acquire a new customer than keep an existing one. Customer experience is the relation between the brand and the consumer, before, during and after the purchase process. The marketing concept is essential because it enables to kindle […]

Telework and the Cloud with BASE10

Telework and the Cloud with BASE10 The HR consulting firm Kronos has published estimates of telework for the year 2016. He estimates that 16.7% of French people telework more than one day a week, the majority (64%) do so from home, and 21% in offices provided by their company. For 71% of […]

How to improve sales with your email newsletter

Email marketing has become one of the most effective ways of communicating with clients, it offers a unique way of engaging your subscribers and creating brand awareness. However, what most people don’t notice is that it’s incredibly effective when it comes to sales too! How many times have you found […]

Omnichannel and paper catalog: the winning combination

Nowadays, consumers have an «Omnichannel» behavior in their purchase process. They want to order online but pick up their products in a shop (click-and-collect). The concept is to keep the link with buyers wherever they are and adapt the right communication according to their habits of consumption, with a good […]

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