E-commerce

Tags: E-commerce

Why Adopt a PIM Tool?

First, what is a PIM Tool for and what is it? This acronym stands for “Product Information Management”. This Tool consists of Grouping all information related to your Company or a specific Product and adding it to a single Database, which greatly facilitates the management of your resources and resources. […]

Luxury and Digital : The Shining Combo

  Offer them the luxury of time:   “Extreme luxury is simplicity for the customer,” says Nathalie Gonzalez, Marketing Director of Nespresso France, convinced that digital is only one tool among others available to luxury brands to facilitate usage and improve customer satisfaction. “Digital helps us, for example, to offer […]

BlockChain and Business to Business

  Is B2B compatible with the Blockchain?   Blockchain is a sophisticated algorithm created for cryptomonnaie. It drives a distributed data structure that manages electronic cash movements. It replaces the administrative role of a central bank or government support.   The blockchain is the dealer and distributor of virtual parts. […]

Do Growth Hacking Easily in 5 Steps

  First of all, what is Growth Hacking?   Growth Hacking is the set of innovative techniques that allow rapid growth using different tools and resources. In order to understand Growth Hacking, let’s break down the expression :   Growth : The Growth Hacker creates Hacks, innovative marketing actions whose main […]

Why should I do BtoB on the web ?

  When your prospect passes into the hands of your sales representative, up to 70% of their buying journey is already underway!   Thus, having a strong presence and notoriety on the Web will give you considerable advantages. Moreover, inbound marketing is an effective methodology to ensure presence on the […]

Customer Experience: core of the Marketing Strategy

Find new customers :   Everybody knows that it is more expensive to acquire a new customer than keep an existing one. Customer experience is the relation between the brand and the consumer, before, during and after the purchase process. The marketing concept is essential because it enables to kindle […]

Instagram Shopping, how does it work ?

What is Instagram ?   Instagram is a social network present on smartphone whose main goal is to share its photographs. Each user has a kind of wall, a personal Instagram page, where all his photos taken or modified via the application are displayed. Other Instagram users can then leave […]

Telework and the Cloud with BASE10

Telework and the Cloud with BASE10 The HR consulting firm Kronos has published estimates of telework for the year 2016. He estimates that 16.7% of French people telework more than one day a week, the majority (64%) do so from home, and 21% in offices provided by their company. For 71% of […]

How to improve sales with your email newsletter

Email marketing has become one of the most effective ways of communicating with clients, it offers a unique way of engaging your subscribers and creating brand awareness. However, what most people don’t notice is that it’s incredibly effective when it comes to sales too! How many times have you found […]

6 Tips for Improving Customer Experience

6 Tips for Improving Customer Experience Customer experience refers to all of the emotions and feelings a customer experiences before, during and after the purchase of a product or service. It is the result of all the interactions that a customer can have with the brand or the company. Top […]

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