E-shop

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Luxury and Digital : The Shining Combo

  Offer them the luxury of time:   “Extreme luxury is simplicity for the customer,” says Nathalie Gonzalez, Marketing Director of Nespresso France, convinced that digital is only one tool among others available to luxury brands to facilitate usage and improve customer satisfaction. “Digital helps us, for example, to offer […]

Why should I do BtoB on the web ?

  When your prospect passes into the hands of your sales representative, up to 70% of their buying journey is already underway!   Thus, having a strong presence and notoriety on the Web will give you considerable advantages. Moreover, inbound marketing is an effective methodology to ensure presence on the […]

Why advertise on LinkedIn?

  Professional social networks are very important when you sell in B2B, you will even have the possibility to promote your articles, i.e. to make them gain visibility with a qualified public. Here is the procedure to follow on LinkedIn.   Why LinkedIn over other networks? In France we have […]

6 Tips for Improving Customer Experience

6 Tips for Improving Customer Experience Customer experience refers to all of the emotions and feelings a customer experiences before, during and after the purchase of a product or service. It is the result of all the interactions that a customer can have with the brand or the company. Top […]

Managing and Adapting your Products Internationally

Managing and Adapting your Products Internationally Going abroad is already a big step forward for an E-business because you can literally flood the market with your product if the work was done correctly upstream, once your e-commerce is established abroad (for example in England) the work is not finished yet […]

Why do you need to develop B2B on your e-commerce?

18% of e-commerce sales come from B to B And by 2020 this figure should increase to weigh 24%. The opening of borders and the dematerialization of tenders now allows everyone to become a B2B partner. The stakes before where we always went through the same suppliers are over. Now […]

Omnichannel and paper catalog: the winning combination

Nowadays, consumers have an «Omnichannel» behavior in their purchase process. They want to order online but pick up their products in a shop (click-and-collect). The concept is to keep the link with buyers wherever they are and adapt the right communication according to their habits of consumption, with a good […]

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