marketing

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Luxury and Digital : The Shining Combo

  Offer them the luxury of time:   “Extreme luxury is simplicity for the customer,” says Nathalie Gonzalez, Marketing Director of Nespresso France, convinced that digital is only one tool among others available to luxury brands to facilitate usage and improve customer satisfaction. “Digital helps us, for example, to offer […]

6 tips to organize a B2B contest on Facebook 1/2

  There is a universal belief on the Internet that Social Media is only for companies that do B2C (business to consumer). Even if it is true that communication on social media is easier to access than for B2B companies (business to business), they can nevertheless keep the advantage of […]

BlockChain and Business to Business

  Is B2B compatible with the Blockchain?   Blockchain is a sophisticated algorithm created for cryptomonnaie. It drives a distributed data structure that manages electronic cash movements. It replaces the administrative role of a central bank or government support.   The blockchain is the dealer and distributor of virtual parts. […]

Why Create a B2B Blog 2/2

  For this second part I will talk about the expertise and especially the natural referencing more commonly called SEO.   Affirm your expertise   Your blog, a space of expression par excellence, is ideal to enhance your knowledge on your field and your know-how. The more you write about […]

Why create a B2B Blog 1/2

  I will explain why you should set up if it is not already done a blog on your B2B site, there are 4 considerable advantages that I will present to you in this article and in a second.   Generate leads!   First I will explain what a lead […]

Do Growth Hacking Easily in 5 Steps

  First of all, what is Growth Hacking?   Growth Hacking is the set of innovative techniques that allow rapid growth using different tools and resources. In order to understand Growth Hacking, let’s break down the expression :   Growth : The Growth Hacker creates Hacks, innovative marketing actions whose main […]

Why advertise on LinkedIn?

  Professional social networks are very important when you sell in B2B, you will even have the possibility to promote your articles, i.e. to make them gain visibility with a qualified public. Here is the procedure to follow on LinkedIn.   Why LinkedIn over other networks? In France we have […]

Adopt Commercial Animation to an E-Commerce

  A sales promotion consists in organizing a promotional operation at a point of sale in order to boost sales of a product or a brand. Generally, the commercial animations take place in store, the days of strong frequentation, the weekend or during the period of the holidays, for example. […]

Customer Experience: core of the Marketing Strategy

Find new customers :   Everybody knows that it is more expensive to acquire a new customer than keep an existing one. Customer experience is the relation between the brand and the consumer, before, during and after the purchase process. The marketing concept is essential because it enables to kindle […]

Instagram Shopping, how does it work ?

What is Instagram ?   Instagram is a social network present on smartphone whose main goal is to share its photographs. Each user has a kind of wall, a personal Instagram page, where all his photos taken or modified via the application are displayed. Other Instagram users can then leave […]

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