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Luxury and Digital : The Shining Combo

  Offer them the luxury of time:   “Extreme luxury is simplicity for the customer,” says Nathalie Gonzalez, Marketing Director of Nespresso France, convinced that digital is only one tool among others available to luxury brands to facilitate usage and improve customer satisfaction. “Digital helps us, for example, to offer […]

Why Create a B2B Blog 2/2

  For this second part I will talk about the expertise and especially the natural referencing more commonly called SEO.   Affirm your expertise   Your blog, a space of expression par excellence, is ideal to enhance your knowledge on your field and your know-how. The more you write about […]

Why create a B2B Blog 1/2

  I will explain why you should set up if it is not already done a blog on your B2B site, there are 4 considerable advantages that I will present to you in this article and in a second.   Generate leads!   First I will explain what a lead […]

Why advertise on LinkedIn?

  Professional social networks are very important when you sell in B2B, you will even have the possibility to promote your articles, i.e. to make them gain visibility with a qualified public. Here is the procedure to follow on LinkedIn.   Why LinkedIn over other networks? In France we have […]

Instagram Shopping, how does it work ?

What is Instagram ?   Instagram is a social network present on smartphone whose main goal is to share its photographs. Each user has a kind of wall, a personal Instagram page, where all his photos taken or modified via the application are displayed. Other Instagram users can then leave […]

How to drive an effective content marketing strategy

You produce relevant content to your audience with high added value. Content marketing is to build in long term because your strategy will be used to build a relationship with your customers, by creating a unite community. The key factor of success is based on the effort and time you […]

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