omnichannel

Tags: omnichannel

E-commerce, Marketing, PIM Marketing Aug.07.2019

Why Adopt a PIM Tool?

First, what is a PIM Tool for and what is it? This acronym stands for “Product Information Management”. This Tool consists of Grouping all information related to your Company or a specific Product and adding it to a single Database, which greatly facilitates the management of your resources and resources. […]
Catalog, PIM Marketing Aug.20.2018

Catalog automation: RIP CURL and Solidpepper | storytelling

RIPCURL is one of the world leaders in the world of skiing. A presence on all continents in terms of events and also the marketing of its products. This Australian company created in 1969 by two Torquay surfers who made their surfboards in the garden and then in a bakery […]
B2B, B2C, E-commerce, Marketing, PIM Marketing May.02.2018

Do Growth Hacking Easily in 5 Steps

  First of all, what is Growth Hacking?   Growth Hacking is the set of innovative techniques that allow rapid growth using different tools and resources. In order to understand Growth Hacking, let’s break down the expression :   Growth : The Growth Hacker creates Hacks, innovative marketing actions whose main […]
E-commerce, Marketing, PIM Marketing Mar.07.2018

6 Tips for Improving Customer Experience

6 Tips for Improving Customer Experience Customer experience refers to all of the emotions and feelings a customer experiences before, during and after the purchase of a product or service. It is the result of all the interactions that a customer can have with the brand or the company. Top […]

Omnichannel and paper catalog: the winning combination

Nowadays, consumers have an «Omnichannel» behavior in their purchase process. They want to order online but pick up their products in a shop (click-and-collect). The concept is to keep the link with buyers wherever they are and adapt the right communication according to their habits of consumption, with a good […]
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