optimize your product

Tags: optimize your product

Why Adopt a PIM Tool?

First, what is a PIM Tool for and what is it? This acronym stands for “Product Information Management”. This Tool consists of Grouping all information related to your Company or a specific Product and adding it to a single Database, which greatly facilitates the management of your resources and resources. […]

Luxury and Digital : The Shining Combo

  Offer them the luxury of time:   “Extreme luxury is simplicity for the customer,” says Nathalie Gonzalez, Marketing Director of Nespresso France, convinced that digital is only one tool among others available to luxury brands to facilitate usage and improve customer satisfaction. “Digital helps us, for example, to offer […]

Why Create a B2B Blog 2/2

  For this second part I will talk about the expertise and especially the natural referencing more commonly called SEO.   Affirm your expertise   Your blog, a space of expression par excellence, is ideal to enhance your knowledge on your field and your know-how. The more you write about […]

Lean Product Management and Design

What is Lean Product Management? Dan Olsen, a startup veteran and leading PM voice, gives a his explaination about how to apply Lean Startup principles as a product person. He puts best practices in understanding customer needs, prioritization, UX design, user testing, and analytics that can be used to optimize your […]

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