product catalog

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Why Adopt a PIM Tool?

First, what is a PIM Tool for and what is it? This acronym stands for “Product Information Management”. This Tool consists of Grouping all information related to your Company or a specific Product and adding it to a single Database, which greatly facilitates the management of your resources and resources. […]

Catalog automation: RIP CURL and Solidpepper | storytelling

RIPCURL is one of the world leaders in the world of skiing. A presence on all continents in terms of events and also the marketing of its products. This Australian company created in 1969 by two Torquay surfers who made their surfboards in the garden and then in a bakery […]

Ebusiness: How to write effective product information sheets with PIM

Faced with numerous offers and websites on the internet, it is hard to catch consumers’ attention. Rivalry among competitors is becoming harsher. Your aim is to convince and attract internet users, i.e., to transform them from visitors to buyers. To do so, increase the conversion rate (number of sales/ number of […]

Omnichannel and paper catalog: the winning combination

Nowadays, consumers have an «Omnichannel» behavior in their purchase process. They want to order online but pick up their products in a shop (click-and-collect). The concept is to keep the link with buyers wherever they are and adapt the right communication according to their habits of consumption, with a good […]

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