SEO

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Adopt Commercial Animation to an E-Commerce

  A sales promotion consists in organizing a promotional operation at a point of sale in order to boost sales of a product or a brand. Generally, the commercial animations take place in store, the days of strong frequentation, the weekend or during the period of the holidays, for example. […]

Customer Experience: core of the Marketing Strategy

Find new customers :   Everybody knows that it is more expensive to acquire a new customer than keep an existing one. Customer experience is the relation between the brand and the consumer, before, during and after the purchase process. The marketing concept is essential because it enables to kindle […]

Instagram Shopping, how does it work ?

What is Instagram ?   Instagram is a social network present on smartphone whose main goal is to share its photographs. Each user has a kind of wall, a personal Instagram page, where all his photos taken or modified via the application are displayed. Other Instagram users can then leave […]

Ebusiness: How to write effective product information sheets with PIM

Faced with numerous offers and websites on the internet, it is hard to catch consumers’ attention. Rivalry among competitors is becoming harsher. Your aim is to convince and attract internet users, i.e., to transform them from visitors to buyers. To do so, increase the conversion rate (number of sales/ number of […]

How to drive an effective content marketing strategy

You produce relevant content to your audience with high added value. Content marketing is to build in long term because your strategy will be used to build a relationship with your customers, by creating a unite community. The key factor of success is based on the effort and time you […]

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