strategy

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6 tips to organize a B2B contest on Facebook 1/2

  There is a universal belief on the Internet that Social Media is only for companies that do B2C (business to consumer). Even if it is true that communication on social media is easier to access than for B2B companies (business to business), they can nevertheless keep the advantage of […]

Why Create a B2B Blog 2/2

  For this second part I will talk about the expertise and especially the natural referencing more commonly called SEO.   Affirm your expertise   Your blog, a space of expression par excellence, is ideal to enhance your knowledge on your field and your know-how. The more you write about […]

Why create a B2B Blog 1/2

  I will explain why you should set up if it is not already done a blog on your B2B site, there are 4 considerable advantages that I will present to you in this article and in a second.   Generate leads!   First I will explain what a lead […]

Do Growth Hacking Easily in 5 Steps

  First of all, what is Growth Hacking?   Growth Hacking is the set of innovative techniques that allow rapid growth using different tools and resources. In order to understand Growth Hacking, let’s break down the expression :   Growth : The Growth Hacker creates Hacks, innovative marketing actions whose main […]

Why should I do BtoB on the web ?

  When your prospect passes into the hands of your sales representative, up to 70% of their buying journey is already underway!   Thus, having a strong presence and notoriety on the Web will give you considerable advantages. Moreover, inbound marketing is an effective methodology to ensure presence on the […]

Adopt Commercial Animation to an E-Commerce

  A sales promotion consists in organizing a promotional operation at a point of sale in order to boost sales of a product or a brand. Generally, the commercial animations take place in store, the days of strong frequentation, the weekend or during the period of the holidays, for example. […]

Telework and the Cloud with BASE10

Telework and the Cloud with BASE10 The HR consulting firm Kronos has published estimates of telework for the year 2016. He estimates that 16.7% of French people telework more than one day a week, the majority (64%) do so from home, and 21% in offices provided by their company. For 71% of […]

Omnichannel and paper catalog: the winning combination

Nowadays, consumers have an «Omnichannel» behavior in their purchase process. They want to order online but pick up their products in a shop (click-and-collect). The concept is to keep the link with buyers wherever they are and adapt the right communication according to their habits of consumption, with a good […]

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