time to market

E-commerce, Marketing, PIM Marketing Aug.07.2019

Why Adopt a PIM Tool?

First, what is a PIM Tool for and what is it? This acronym stands for “Product Information Management”. This Tool consists of Grouping all information related to your Company or a specific Product and adding it to a single Database, which greatly facilitates the management of your resources and resources. […]

B2B, B2C, E-commerce, Marketing Marketing May.14.2018

BlockChain and Business to Business

Is B2B compatible with the Blockchain? Blockchain is a sophisticated algorithm created for cryptomonnaie. It drives a distributed data structure that manages electronic cash movements. It replaces the administrative role of a central bank or government support. The blockchain is the dealer and distributor of virtual parts. […]

B2B, E-commerce, Marketing Marketing May.04.2018

Why Create a B2B Blog 2/2

For this second part I will talk about the expertise and especially the natural referencing more commonly called SEO. Affirm your expertise Your blog, a space of expression par excellence, is ideal to enhance your knowledge on your field and your know-how. The more you write about […]

B2B, E-commerce, Marketing, PIM Marketing Apr.30.2018

Why should I do BtoB on the web ?

When your prospect passes into the hands of your sales representative, up to 70% of their buying journey is already underway! Thus, having a strong presence and notoriety on the Web will give you considerable advantages. Moreover, inbound marketing is an effective methodology to ensure presence on the […]

B2B, B2C, E-commerce Marketing Apr.23.2018

Why advertise on LinkedIn?

Professional social networks are very important when you sell in B2B, you will even have the possibility to promote your articles, i.e. to make them gain visibility with a qualified public. Here is the procedure to follow on LinkedIn. Why LinkedIn over other networks? In France we have […]

B2B, B2C, Catalog, E-commerce, Marketing Marketing Apr.17.2018

Customer Experience: core of the Marketing Strategy

Find new customers : Everybody knows that it is more expensive to acquire a new customer than keep an existing one. Customer experience is the relation between the brand and the consumer, before, during and after the purchase process. The marketing concept is essential because it enables to kindle […]

B2B, B2C, E-commerce Marketing Apr.16.2018

Instagram Shopping, how does it work ?

What is Instagram ? Instagram is a social network present on smartphone whose main goal is to share its photographs. Each user has a kind of wall, a personal Instagram page, where all his photos taken or modified via the application are displayed. Other Instagram users can then leave […]

E-commerce, Marketing Marketing Mar.07.2018

How to improve sales with your email newsletter

Email marketing has become one of the most effective ways of communicating with clients, it offers a unique way of engaging your subscribers and creating brand awareness. However, what most people don’t notice is that it’s incredibly effective when it comes to sales too! How many times have you found […]

Non classé Marketing Nov.09.2017

Why do you need to develop B2B on your e-commerce?

18% of e-commerce sales come from B to B And by 2020 this figure should increase to weigh 24%. The opening of borders and the dematerialization of tenders now allows everyone to become a B2B partner. The stakes before where we always went through the same suppliers are over. Now […]

E-commerce, PIM Marketing Oct.26.2017

The Porcelain House 12,000 products in 1 click with SolidPepper

La Maison de la Porcelaine is the French leader in the porcelain tableware market. The company designs, produces, and distributes a very wide range of crockery and accessories that are continually renewed throughout the new collections. In short : French artisanal society 30 employees Distributes 12,000 references Business to Customer […]

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